Emotional state words to improve story content and aid in show don't tell.

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Secret - as an emotional state

Off-the record

• Confidential

• Blacklisted

• Controversial

• Censored

• Underground

• Concealed

• What no one tells you

• Confessions

• Have you heard

• Unbelievable

• Cover-up

• Covert

• Forbidden

• No one talks about

• Banned

• Hidden

• Behind the Scenes

• underground

• Secret agenda

• Secret plot

​Emotional State: Urgency (If you want then to take action now now now):

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• Magical

• Instantly

• Sensational

• Jackpot

• Missing Out

• Should

• Reduced

• Left behind

• Startling

• Instant Savings

• Magnificent

• Strongly agree/ recommend

• Skyrocket

• Miracle

• Strongly suggest

• Deadline

• Most Important

• Superb

• Limited

• Profitable

• Superior

• Seize

• Proven

• Tremendous

• bargain

• Quick

• Truly

• Discount

• Remarkable

• Trustworthy

• Results

• Urge

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• Emotional State: Confusion and Helplessness (Especially useful when questioning Status Quo, making them realize what they are missing out or “us vs them” style content)

doubtful

• distrustful

manipulative

• uncertain

• misgiving

judgmental

• indecisive

• unsure

• argumentative

• perplexed

• tense

• authoritative

• embarrassed

• stressed

• condescending

• hesitant

• uncomfortable

• distracted

• disillusioned

• dishonest

• disoriented

• disdainful

• off-kilter

• frenzied

• blushing

• awkward

• incapable

• paralyzed

• fatigued

• inferior

• vulnerable

• distressed

• pathetic

• distraught

• doomed

• overwhelmed

• incompetent

• incapacitated

• trapped

• squirming

• jittery

• woozy

• twitching

• compulsive

• uncaring

• uninterested

• unresponsive

• terrified

• suspicious

• anxious

• alarmed

• panicked

• threatened

• cowardly

• insecure

• Deceived 

• Helplessness

• Disempowered

•  

• ​

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• Emotional State: Happy and Alive (Health based products or services):

• blissful

• joyous

• delighted

• overjoyed

• gleeful

• thankful

• festive

• ecstatic

• satisfied

• cheerful

• sunny

• elated

• jubilant

• jovial

• fun-loving

• lighthearted

• glorious

• innocent

• child-like

• gratified

• euphoric

• on top of the

• world

• playful

• courageous

• energetic

• liberated

• optimistic

• frisky

• animated

• spirited

• thrilled

• wonderful

• funny

• intelligent

• exhilarated

• spunky

• youthful

• vigorous

• tickled

• creative

• constructive

• helpful

• resourceful

• at ease

• comfortable

• pleased

• encouraged

• surprised

• content

• serene

• bright

• blessed

• Vibrant

• Bountiful

• Glowing

Emotional State: Inspired (as part of content that is meant to inspire and make them feel like they are capable and in charge)

• motivated

• eager

• keen

• earnest

• inspired

• enthusiastic

• bold

• brave

• daring

• hopeful

• upbeat

• assured

• clear

• balanced

• fine

• okay

• grateful

• carefree

• adequate

• fulfilled

• genuine

• authentic

• forgiving

• sincere

• uplifted

• unburdened

• confident

• self-sufficient

• reliable

• sure

• unique

• dynamic

• tenacious

• cooperative

• productive

• exuberant

• in the zone

• responsive

• conscientious

• approving

• honored

• privileged

• adaptable

• Empowered

• Focused

• Capable

• Emotional State: Relaxed and Peaceful (Products or services that offer mental peace and relaxation):

• calm

• at ease

• comfortable

• content

• quiet

• certain

• relaxed

• serene

• bright

• blessed

• balanced

• grateful

• carefree

• fulfilled

• genuine

• authentic

• forgiving

• sincere

• uplifted

• unburdened

• confident

• self-sufficient

• glowing

• radiant

• beaming

• reflective

• smiling

• grounded

• unhurried

• open-minded

• efficient

• non-controlling

• unassuming

• trusting

• supported

• fluid

• light

• spontaneous

• aware

• healthy

• meditative

• still

• rested

• waiting

• laughing

• graceful

• natural

• steady

• centered

• placid

• Clear

• Stoic

• Aligned

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• Emotional State: Anger (This is a high physiological arousal emotional state that can help drive a number of actions such as getting support for a cause or sharing content because of the sheer outrage felt)

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• Ordeal

• Outrageousness

• Eliminate

• Harmful

• Provoke

• Repulsive

• Harsh

• Inconsiderate

• Scandal

• Severe

• enraged

• offensive

• Shameful

• Shocking

• aggressive

• frustrated

• Terrible

• Tragic

• controlling

• resentful

• Unreliable

• Unstable

• malicious

• infuriated

• Wicked

• Aggravate

• critical

• violent

• Agony

• Appalled

• vindictive

• sadistic

• Atrocious

• Corrupting

• spiteful

• furious

• Damaging

• Deplorable

• agitated

• antagonistic

• Disadvantages

• Disastrous

• repulsed

• quarrelsome

• Disgusted

• Dreadful

• venomous

• rebellious

• Eliminate

• Harmful

• exasperated

• impatient

• Harsh

• Inconsiderate

• contrary

• condemning

• enraged

• offensive

• seething

• scornful

• aggressive

• frustrated

• sarcastic

• poisonous

• controlling

• resentful

• jealous

• ticked off

• malicious

• infuriated

• revengeful

• retaliating

• critical

• violent

• reprimanding

• powerless

• vindictive

• sadistic

• despicable

• self-hating

• spiteful

• furious

• desperate

• alienated

• agitated

• antagonistic

• pessimistic

• dejected

• repulsed

• quarrelsome

• vilified

• unjustified

• venomous

• rebellious

• exasperated

• impatient

• contrary

• condemning

• seething

• scornful

• desperate

• alienated

• sarcastic

• poisonous

• pessimistic

• dejected

• jealous

• ticked off

• vilified

• unjustified

• revengeful

• retaliating

• violated

• reprimanding

• powerless

• desperate

• alienated

• despicable

• self-hating