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Emotional state words to improve story content and aid in show don't tell.

Secret - as an emotional state

Off-the record

 

  • Confidential

  • Blacklisted

 

  • Controversial

  • Censored

 

  • Underground

  • Concealed

 

  • What no one tells you

  • Confessions

 

  • Have you heard

  • Unbelievable

 

  • Cover-up

  • Covert

 

  • Forbidden

  • No one talks about

 

  • Banned

  • Hidden

 

  • Behind the Scenes

  • underground

 

  • Secret agenda

  •  

 

  • Secret plot

 

 

Emotional State: Urgency (If you want then to take action now now now):

  • Magical

  • Instantly

  • Sensational

  • Jackpot

  • Missing Out

  • Should

  • Reduced

  • Left behind

  • Startling

  • Instant Savings

  • Magnificent

  • Strongly agree/ recommend

  • Skyrocket

  • Miracle

  • Strongly suggest

  • Deadline

  • Most Important

  • Superb

  • Limited

  • Profitable

  • Superior

  • Seize

  • Proven

  • Tremendous

  • bargain

  • Quick

  • Truly

  • Discount

  • Remarkable

  • Trustworthy

  •  

  • Results

  • Urge

 

  • Emotional State: Confusion and Helplessness (Especially useful when questioning Status Quo, making them realize what they are missing out or “us vs them” style content)

doubtful

  • distrustful

manipulative

  • uncertain

  • misgiving

judgmental

  • indecisive

  • unsure

  • argumentative

  • perplexed

  • tense

  • authoritative

  • embarrassed

  • stressed

  • condescending

  • hesitant

  • uncomfortable

  • distracted

  • disillusioned

  • dishonest

  • disoriented

  •  

  • disdainful

  • off-kilter

  • frenzied

  • blushing

  • awkward

  • incapable

  • paralyzed

  • fatigued

  • inferior

  • vulnerable

  • distressed

  • pathetic

  • distraught

  • doomed

  • overwhelmed

  • incompetent

  • incapacitated

  • trapped

  • squirming

  • jittery

  • woozy

  • twitching

  • compulsive

  • uncaring

  • uninterested

  • unresponsive

  • terrified

  • suspicious

  • anxious

  • alarmed

  • panicked

  • threatened

  • cowardly

  • insecure

  • Deceived 

  • Helplessness

  • Disempowered

  •  

  • Emotional State: Happy and Alive (Health based products or services):

  • blissful

  • joyous

  • delighted

  • overjoyed

  • gleeful

  • thankful

  • festive

  • ecstatic

  • satisfied

  • cheerful

  • sunny

  • elated

  • jubilant

  • jovial

  • fun-loving

  • lighthearted

  • glorious

  • innocent

  • child-like

  • gratified

  • euphoric

  • on top of the

  • world

  • playful

  • courageous

  • energetic

  • liberated

  • optimistic

  • frisky

  • animated

  • spirited

  • thrilled

  • wonderful

  • funny

  • intelligent

  • exhilarated

  • spunky

  • youthful

  • vigorous

  • tickled

  • creative

  • constructive

  • helpful

  • resourceful

  • at ease

  • comfortable

  • pleased

  • encouraged

  • surprised

  • content

  • serene

  • bright

  • blessed

  • Vibrant

  • Bountiful

  • Glowing

 

 

 

Emotional State: Inspired (as part of content that is meant to inspire and make them feel like they are capable and in charge)

  • motivated

  • eager

  • keen

  • earnest

  • inspired

  • enthusiastic

  • bold

  • brave

  • daring

  • hopeful

  • upbeat

  • assured

  • clear

  • balanced

  • fine

  • okay

  • grateful

  • carefree

  • adequate

  • fulfilled

  • genuine

  • authentic

  • forgiving

  • sincere

  • uplifted

  • unburdened

  • confident

  • self-sufficient

  • reliable

  • sure

  • unique

  • dynamic

  • tenacious

  • cooperative

  • productive

  • exuberant

  • in the zone

  • responsive

  • conscientious

  • approving

  • honored

  • privileged

  • adaptable

  • Empowered

  • Focused

  • Capable

 

 

  • Emotional State: Relaxed and Peaceful (Products or services that offer mental peace and relaxation):

  • calm

  • at ease

  • comfortable

  • content

  • quiet

  • certain

  • relaxed

  • serene

  • bright

  • blessed

  • balanced

  • grateful

  • carefree

  • fulfilled

  • genuine

  • authentic

  • forgiving

  • sincere

  • uplifted

  • unburdened

  • confident

  • self-sufficient

  • glowing

  • radiant

  • beaming

  • reflective

  • smiling

  • grounded

  • unhurried

  • open-minded

  • efficient

  • non-controlling

  • unassuming

  • trusting

  • supported

  • fluid

  • light

  • spontaneous

  • aware

  • healthy

  • meditative

  • still

  • rested

  • waiting

  • laughing

  • graceful

  • natural

  • steady

  • centered

  • placid

  • Clear

  • Stoic

  • Aligned

  • Emotional State: Anger (This is a high physiological arousal emotional state that can help drive a number of actions such as getting support for a cause or sharing content because of the sheer outrage felt)

  •  

  •  

  • Ordeal

  • Outrageousness

  • Eliminate

  • Harmful

  • Provoke

  • Repulsive

  • Harsh

  • Inconsiderate

  • Scandal

  • Severe

  • enraged

  • offensive

  • Shameful

  • Shocking

  • aggressive

  • frustrated

  • Terrible

  • Tragic

  • controlling

  • resentful

  • Unreliable

  • Unstable

  • malicious

  • infuriated

  • Wicked

  • Aggravate

  • critical

  • violent

  • Agony

  • Appalled

  • vindictive

  • sadistic

  • Atrocious

  • Corrupting

  • spiteful

  • furious

  • Damaging

  • Deplorable

  • agitated

  • antagonistic

  • Disadvantages

  • Disastrous

  • repulsed

  • quarrelsome

  • Disgusted

  • Dreadful

  • venomous

  • rebellious

  • Eliminate

  • Harmful

  • exasperated

  • impatient

  • Harsh

  • Inconsiderate

  • contrary

  • condemning

  • enraged

  • offensive

  • seething

  • scornful

  • aggressive

  • frustrated

  • sarcastic

  • poisonous

  • controlling

  • resentful

  • jealous

  • ticked off

  • malicious

  • infuriated

  • revengeful

  • retaliating

  • critical

  • violent

  • reprimanding

  • powerless

  • vindictive

  • sadistic

  • despicable

  • self-hating

  • spiteful

  • furious

  • desperate

  • alienated

  • agitated

  • antagonistic

  • pessimistic

  • dejected

  • repulsed

  • quarrelsome

  • vilified

  • unjustified

  • venomous

  • rebellious

  • exasperated

  • impatient

  • contrary

  • condemning

  • seething

  • scornful

  • desperate

  • alienated

  • sarcastic

  • poisonous

  • pessimistic

  • dejected

  • jealous

  • ticked off

  • vilified

  • unjustified

  • revengeful

  • retaliating

  • violated

  •  

  • reprimanding

  • powerless

  • desperate

  • alienated

  • despicable

  • self-hating