Emotional state words to improve story content and aid in show don't tell.
Secret - as an emotional state
Off-the record
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Confidential
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Blacklisted
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Controversial
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Censored
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Underground
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Concealed
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What no one tells you
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Confessions
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Have you heard
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Unbelievable
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Cover-up
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Covert
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Forbidden
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No one talks about
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Banned
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Hidden
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Behind the Scenes
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underground
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Secret agenda
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Secret plot
Emotional State: Urgency (If you want then to take action now now now):
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Magical
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Instantly
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Sensational
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Jackpot
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Missing Out
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Should
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Reduced
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Left behind
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Startling
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Instant Savings
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Magnificent
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Strongly agree/ recommend
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Skyrocket
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Miracle
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Strongly suggest
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Deadline
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Most Important
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Superb
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Limited
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Profitable
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Superior
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Seize
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Proven
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Tremendous
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bargain
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Quick
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Truly
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Discount
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Remarkable
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Trustworthy
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Results
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Urge
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Emotional State: Confusion and Helplessness (Especially useful when questioning Status Quo, making them realize what they are missing out or “us vs them” style content)
doubtful
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distrustful
manipulative
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uncertain
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misgiving
judgmental
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indecisive
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unsure
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argumentative
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perplexed
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tense
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authoritative
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embarrassed
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stressed
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condescending
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hesitant
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uncomfortable
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distracted
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disillusioned
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dishonest
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disoriented
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disdainful
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off-kilter
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frenzied
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blushing
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awkward
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incapable
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paralyzed
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fatigued
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inferior
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vulnerable
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distressed
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pathetic
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distraught
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doomed
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overwhelmed
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incompetent
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incapacitated
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trapped
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squirming
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jittery
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woozy
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twitching
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compulsive
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uncaring
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uninterested
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unresponsive
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terrified
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suspicious
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anxious
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alarmed
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panicked
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threatened
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cowardly
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insecure
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Deceived
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Helplessness
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Disempowered
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Emotional State: Happy and Alive (Health based products or services):
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blissful
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joyous
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delighted
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overjoyed
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gleeful
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thankful
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festive
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ecstatic
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satisfied
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cheerful
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sunny
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elated
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jubilant
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jovial
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fun-loving
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lighthearted
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glorious
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innocent
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child-like
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gratified
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euphoric
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on top of the
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world
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playful
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courageous
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energetic
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liberated
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optimistic
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frisky
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animated
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spirited
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thrilled
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wonderful
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funny
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intelligent
-
exhilarated
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spunky
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youthful
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vigorous
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tickled
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creative
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constructive
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helpful
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resourceful
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at ease
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comfortable
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pleased
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encouraged
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surprised
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content
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serene
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bright
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blessed
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Vibrant
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Bountiful
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Glowing
Emotional State: Inspired (as part of content that is meant to inspire and make them feel like they are capable and in charge)
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motivated
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eager
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keen
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earnest
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inspired
-
enthusiastic
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bold
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brave
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daring
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hopeful
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upbeat
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assured
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clear
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balanced
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fine
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okay
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grateful
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carefree
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adequate
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fulfilled
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genuine
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authentic
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forgiving
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sincere
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uplifted
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unburdened
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confident
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self-sufficient
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reliable
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sure
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unique
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dynamic
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tenacious
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cooperative
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productive
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exuberant
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in the zone
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responsive
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conscientious
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approving
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honored
-
privileged
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adaptable
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Empowered
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Focused
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Capable
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Emotional State: Relaxed and Peaceful (Products or services that offer mental peace and relaxation):
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calm
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at ease
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comfortable
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content
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quiet
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certain
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relaxed
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serene
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bright
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blessed
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balanced
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grateful
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carefree
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fulfilled
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genuine
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authentic
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forgiving
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sincere
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uplifted
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unburdened
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confident
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self-sufficient
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glowing
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radiant
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beaming
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reflective
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smiling
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grounded
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unhurried
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open-minded
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efficient
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non-controlling
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unassuming
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trusting
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supported
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fluid
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light
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spontaneous
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aware
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healthy
-
meditative
-
still
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rested
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waiting
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laughing
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graceful
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natural
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steady
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centered
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placid
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Clear
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Stoic
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Aligned
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Emotional State: Anger (This is a high physiological arousal emotional state that can help drive a number of actions such as getting support for a cause or sharing content because of the sheer outrage felt)
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-
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Ordeal
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Outrageousness
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Eliminate
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Harmful
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Provoke
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Repulsive
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Harsh
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Inconsiderate
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Scandal
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Severe
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enraged
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offensive
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Shameful
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Shocking
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aggressive
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frustrated
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Terrible
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Tragic
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controlling
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resentful
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Unreliable
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Unstable
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malicious
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infuriated
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Wicked
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Aggravate
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critical
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violent
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Agony
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Appalled
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vindictive
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sadistic
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Atrocious
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Corrupting
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spiteful
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furious
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Damaging
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Deplorable
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agitated
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antagonistic
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Disadvantages
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Disastrous
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repulsed
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quarrelsome
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Disgusted
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Dreadful
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venomous
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rebellious
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Eliminate
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Harmful
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exasperated
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impatient
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Harsh
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Inconsiderate
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contrary
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condemning
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enraged
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offensive
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seething
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scornful
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aggressive
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frustrated
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sarcastic
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poisonous
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controlling
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resentful
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jealous
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ticked off
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malicious
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infuriated
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revengeful
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retaliating
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critical
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violent
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reprimanding
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powerless
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vindictive
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sadistic
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despicable
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self-hating
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spiteful
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furious
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desperate
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alienated
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agitated
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antagonistic
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pessimistic
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dejected
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repulsed
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quarrelsome
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vilified
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unjustified
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venomous
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rebellious
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exasperated
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impatient
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contrary
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condemning
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seething
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scornful
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desperate
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alienated
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sarcastic
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poisonous
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pessimistic
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dejected
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jealous
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ticked off
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vilified
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unjustified
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revengeful
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retaliating
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violated
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reprimanding
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powerless
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desperate
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alienated
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despicable
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self-hating